"Amazon Prime" is finally raised, but can you still get enough?: IT Heat Column

Amazon Prime, a service for paid members, is finally raising the price.The annual membership fee rose by 1000 yen from 3900 yen (tax included, hereinafter referred to as) to 4900 yen, and the monthly fee increased from 400 yen to 100 yen to 500 yen.

Amazon in 2014.Even if COM increased the annual membership fee of Amazon Prime from $ 79 to $ 99, the monthly fee was raised by $ 2 in 2018..Even when it was $ 99, I was nervous, "When is Japan?"

In Japan, this is the first price increase in 12 years since the Amazon Prime service started in 2007.However, in the United States, the price has increased by more than 30 % from the first membership fee, but in Japan it is only about 20 % in Japan.In the case of annual membership fee, it is about 83 yen higher per month, so it is about one cheaper plastic bottle drink.

BLOOMBERG touched on price increase negotiations with business partners, including Amazon by Yamato Transport, and increased logistics costs and labor costs, so we raised the price of ice cream and cup ramen.It is explained that there is.

Speaking of which, I was talking about "IT Hakutoro Column", "Is Amazon Prime also rising with Yamato Transport?"

At that time, I wrote, "Even if you raise the Amazon Prime fee in Japan, it will be an exquisite price that the current member does not have to withdraw."Isn't it an exquisite price?

Amazon Prime has a delivery privilege for free usage fees for "Delivery on the day" (600 yen), "hurry flights (shortest next day delivery)" (500 yen), and "date and time specified flights" (500 yen ~).。In addition, there are various benefits such as all -you -can -see content such as "Prime Video", "Prime Music", and "Prime Reading", unlimited listening services, and "Amazon Photos", a cloud storage that can preserve unlimited photo data.。

Whether this is expensive or cheap depends on the person, but I tend to withdraw, but it is enough to be free even if the shipping fee is free.

If you try to unsubscribe from Amazon Prime, you will see the shipping fee that can be saved after registering, updating, and so far.I often shop on Amazon, so I found that the shipping fee for 19,000 yen has been saved since January 2015 (I became a member in January 2015).。

Purchase pajamas and magazines to my aunt who is hospitalized and send it directly to the hospital (I have the consent of the hospital), and my mother's small refrigerator, humidifier, chest, and hanger who entered a nursing home in February.I use it full to send things to my home, such as purchasing and sending them directly.

Let's change the viewpoint a little.Amazon, which offers services worldwide, has changed prices and services to be provided according to the circumstances of each country.The point reduction of the seller burden that failed because the way did not fit the situation in Japan (Amazon will bear the direct sales) is not done in the United States.

This point reduction was received that Amazon tried to change the trading conditions unilaterally and was twisted.Amazon uses a variety of useful tools to make it easy for the seller to sell on Amazon, and after all, we help with a record function based on huge customer data.I guess it was natural.

Amazon reduced the price of "Full Filement by Amazon" (a service that puts out the exhibitor's product in an Amazon warehouse and sends it to Amazon) in Japan in the October -December 2018 quarter of 2018.There is no improvement in service to.

Amazon.The 2019 edition of the public letter for shareholders released by COM Jeff Bezos CEO every April was the proportion of products from sellers in the total sale of products sold on Amazon.It was 3 % in 1999, but in 2018 it was 58 %.

"The average annual growth rate of the seller is 52 %, and the growth rate of eBay (EBAY consisting of only the seller) in the same period was 20 %," said Bezos.

Bezos claims that the main reasons for the growth rate are because it offers the best sales tools.In particular, the combination of full -fillment by Amazon and Prime Service is increasing customer satisfaction.

I also realize this.For example, if multiple sellers are selling the same product, they often choose whether they are dipers than the price.

If it is a direct delivery from the seller, it may not be compatible with Amazon Prime, so the packing (konpo) is full of handmade feeling (but it is a sports newspaper that you do not usually read.bottom).If you are directly sent from Amazon's warehouse, the level of packing is somewhat safe.

Amazon has been in a great surplus in the last few quarters, but we have been using money like hot water by building a warehouse and developing AI tools.

Bezos is eager to invest in human resource development and new technologies.I am still a prime member, hoping that Amazon will continue to be convenient.