How to disseminate information and use cross -border ECs to learn from the popular "JAPAN content" in the world

At the opening ceremony of the Tokyo 2020 Olympics, Japanese game music has attracted attention from the world, and the attention of "JAPAN content" from overseas is increasing again.This time, we will introduce "JAPAN Content" that is compatible with the cross -border EC.While introducing overseas trends, we will explain how to transmit information and how to use it at cross -border ECs with actual cases.

At cross -border ECs that can reach customers around the world, highly hobby long -tail products tend to be in demand, so entertainment products are compatible with cross -border ECs and are easy to link to distribution.With the demand for stays worldwide in the corona evil, that tendency is increasing because "nesting consumption" is growing overseas.

Content is distributed to the world in real time through SNS and video distribution sites, and fans are connected to borderless, and enthusiasm in the community is running consumption.What kind of "JAPAN content" has gained popularity this year from overseas?I will introduce each genre of books, music and goods.

[Book] Popular content in Japan becomes popular in the world at the same time

In the first half of 2021, Japanese anime attracted further attention, including the popular national anime "Demon Blade" in the world.The number of videos in the distribution service has increased due to the nesting of the corona, including "Demon Blade", "Attack on Titan" (Volume 34), "Magical Battle" (Volume 0), "Tokyo Swastika Revengers", etc., Anime's original comics also showed strong sales.

Not only the latest edition, but also adult purchases of 23 volumes of "Demon Blade", and bulk purchases of related products, such as bulk purchases with stationery and figures, were noticeable.

[Music] The city pop that has been rediscovered by Korean DJ boom

Pops that have become popular in Japan from the late 1970s to the 1980s are called "City Pop".The popularity of this city pop is exciting both in Japan and overseas.It seems that the sophisticated atmosphere of City Pop has been evaluated as "new!" Among overseas listeners and young people who do not know the time of the release.

It is said that the popular DJs in South Korea have shed city pops in the club, but it is a big genre that is now popular worldwide.Demand for music fans is increasing to collectable products such as analog records.In BUYEE, the distribution volume of City Pop -related products is 2 year from the same period of the previous year..It has grown 24 times.

[Goods] Trading cards and Vtuber goods with fans in English -speaking countries are good

In the first half of 2021, the demand for trading cards that collected hot gaze from all over the world increased, and the demand for limited products with bonus cards was heated.In BUYEE, the distribution volume of trading card -related products is 2 year from the previous year..42 times, 42 times, 42 times.It has grown 51 times.

In addition, the creator's creative comprehensive market "BOOTH" has a strong VTuber goods, and orders from the United States flooded.Among them, the goods of "Kiryu Koko" belonging to "Holo Live" and the "Gouru Gura" goods belonging to the English -speaking VTuber group "Holo Live ENGLISH" were popular, and hoodies and acrylic panels commemorating their birthday were sold.

VTuber goods were difficult to purchase at real stores overseas, so fans' enthusiasm was created by combining the rarity of Japanese content.

"JAPAN Content" has been gaining some popularity for a long time, but following the support of "nesting consumption", it has become more prominent this year.So, what kind of customers do you support such "JAPAN content" overseas?I would like to introduce demo gras from the data of "Honto".

Who is the customer who loves "JAPAN content"?

Many American customers support the "JAPAN content", followed by many purchases from Australia and Taiwan areas, and customers in Europe, such as the UK, Germany, and France, enjoy shopping in "Honto".increase.In some cases, Lithuania, Malta, Saudi Arabia, and the United Arab Emirates were purchased.In addition, the gender ratio was almost half and half, and the age of the age was the highest in their twenties, followed by those in their 30s and 40s, and some of them were in their 90s.

There are many books on comics, art, art, and hobbies, and Japanese learning books have also gained popularity.Especially with regard to hobbies, there were a lot of research -enthusiastic customers who purchased multiple related books with the same theme, such as handicrafts and historical things.In addition to books, Japanese artists and idol CDs, DVDs, Blu-ray Discs, etc. have been purchased, and they want to collect Japanese content with paper books and CDs.

In addition, there are many customers who buy inexpensive and high -quality Japanese stationery, such as notes and ballpoint pens that collaborated with "JAPAN Content", and daily foods such as granola, cup noodles, instant coffee, and soup stock, living in Japanese items.I felt the desire to color.

How to use cross -border EC talked by practical companies

Next, we will introduce entertainment companies that are increasing overseas sales at cross -border EC.City Connection handles game package software and soundtracks.It has a reputation for product development for the manias, and there are many fixed fans.We talked to City Connection, which sells popular games overseas, such as "Rampage Tengu," and are expanding overseas sales by combining cross -border EC and Twitter measures, about how to use cross -border e -commerce.

Q. 越境ECを始めようと考えた背景は？

It has been about 10 years since we started operating our own EC, but with the expansion of business and the expansion of products, we have more opportunities to receive inquiries from overseas customers.In recent years, I feel that the interest in Japanese games has increased especially around the world, but I also felt that it was not possible to provide smooth guidance to customers about overseas sales.

Q. 実際に開始してからの反響や感想は？

I was able to start the cross -border EC only by installing the tag, and I was surprised at the simplicity of the introduction.When I released a new title that I contacted from overseas customers, I purchased it together with my Twitter post, and the number of orders was many times that it was normal.We had you purchase from overseas customers, which has also led to improving internal motivation, including development members.

Q. 越境ECに取り組む際、併用をおススメしたい情報発信やマーケティング

This is what we are currently working on as an issue, but we recommend localization, including images of EC sites.For example, not only character information that introduces products, but also images such as banners and menu buttons.I think it would be nice to write Japanese and English together.

Our Twitter also tries to disseminate information in English.Even overseas news, if it is transmitted in its own language, it has a good impression.In Japan, people who like anime and games tend to gather on Twitter, and we have operated a Twitter account for information from 2011.Overseas customers are also flowing there.

Overseas enthusiastic fans may spontaneously translate even if they are posted in Japanese, but the content they want to convey directly to overseas customers is posted in English.If you post a new information on Twitter, some people will spread the information in the overseas game community, and I'm really grateful.

Q. 越境ECに向いているのはどんな商品でしょうか

The long history of entertainment content that overseas fans are on is strong.We have reprinted home games and arcade games from the 1980s to the 2000s into modern times in various ways, but since then we have not only learned, but we have no opportunity to touch them later.It is an impression that those who have been happy.That's exactly what "Rampage Tengu" was.

Q. 海外販売に関して目指すこと

In the future, I want to have an overseas base.For this reason, we are currently considering overseas expansion in various fields.First of all, I want you to know that "City Connection is a company that looks abroad".In the future, I would like to plan and sell products that can be enjoyed by more game fans around the world, and will be confident in the world.

Why don't you send "JAPAN content" not only in Japan but also overseas?

This time, we talked about information dissemination and how to use the cross -border EC to learn from "JAPAN content".Not only the content that has fans abroad, but also the content of niche demand also has the potential of overseas sales, so first check whether or not you have access to your company's site.

If you have access from overseas, then send product information etc. in English, etc. in owned media such as Twitter, and take a look at the reaction.Overseas customers are aggressive, so there is a possibility that inquiries and questions may be entered.

If there is demand from overseas, please consider the introduction of cross -border EC.We provide services on our website that enable cross -border sales only by tag installation, and services that support entertainment DX.