Due to lack of chips, delays in delivery of "PC" and soaring prices continue? Impact of global parts shortage: Impact on PC production, not just "special demand for telework"

　Kijan Engelen, CEO of Titoma, an electronics design and manufacturing company, reveals that chip shortages have forced him to delay upgrading the computers he uses. "Like everyone else, we'll have to stick with the available PCs until supply catches up," said Engelen. Chip shortages hindered the replacement and scale-up of in-house computers, delaying the electronics design business. Engelen said he understands that his customers "can't control the situation."

　PC vendors continue to take measures to meet user demand while the supply of chips is limited. PC vendor Acer is in daily talks with chip vendors to meet demand. "HP continues to address the challenges of parts shortages across the industry," he said. “We are working hard to meet the growing demand,” he said.

　Nikkei Asia, the English-language media of Nihon Keizai Shimbun, reported that production of some of Apple's notebook devices "MacBook" and tablet "iPad" was delayed due to a shortage of chips and display parts. there is According to news agency Bloomberg, Apple plans to offer a new iPad Pro despite the growing parts shortage.

　According to the research firm IDC, parts shortages and logistics problems are contributing to the increase in the average selling price of PCs. One PC vendor that has raised prices is HP. "Rising costs for tariffs, shipping, packaging, parts, and more have increased the prices of various PCs," the company said in a statement.

　Analysts also predict that PC vendors will prioritize the production and sale of high-priced computers over low- and medium-priced computers. "PC vendors are shifting to higher-end equipment to secure gross margins," said Holger Muller, an analyst at research firm Constellation Research.

　The automotive industry, which competes with PC and smartphone vendors for chips, is even more affected by the lack of chips. The Wall Street Journal, an economic newspaper, reports that automakers have halted production of several models due to silicon shortages.

　The US government has not overlooked the negative impact of chip shortages. In 2021, President Joe Biden signed an executive order calling for active government involvement in preventing supply chain disruptions.

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