Telegraph More ideas for business.What do you see before dreaming?~ The latest situation of media behavior before going to bed

■ What are you looking at before "Good night"?

The Dentsu Research Institute Research Department has been searching for changes in the media and information and communication environments and the accompanying audience (viewers).Last year, we investigated the new media contact trend "Watching Video when commuting and going to school" that appeared during the spread of smartphones.Through the video genre, viewing frequency, and length of time that smartphone users are watching on trains and bus cars, I was able to get a glimpse of the actual use of smartphones of "Otomi -san" when commuting and commuting.。(Reference article: Video viewing when commuting to school -What are you watching in trains and buses?)

This time, as the second installment, we investigated the media contact, "Before going to bed, enter the futon".I thought that the spread of smartphones and tablet devices has changed the media contact scene on the "bedside" (sources) as much as the spread of everyday commuting and school.

In particular, this time, I focused on the viewing habits of "video".Treat TV programs and internet videos as "images", and as a preliminary survey, 10,000 men and women between the ages of 15 to 49 nationwide "entering a futon before going to bed and watching videos on TV and online equipment.I got an answer about the presence or absence.In addition, I chose 1,000 people from those who answered that there was a view habit, and cross -examined the viewing genre and viewing method.

Please try to imagine.Are you a little interested in what kind of video the "person" you care about is watching just before you sleep?

■ "Before going to bed" is a golden time in media contact

First of all, how many people have a lot of people watching videos on TV and online after entering the futon before bedtime?As a result, about one in three people from 15 to 49 years old 32.7 % have been watching images habitually, especially in teens, about half of both men and women (49 men).6 %, female 50.It turns out that 0 %) has a video viewing habit (Chart 1).